Our Customers Win Because We Know How To

Innovative Cyber Go-to-Market Strategy

CyberZephyr helps an early-stage, cybersecurity product company achieve a meaningful market presence, attract a global audience and new prospects through improved messaging & marketing communications.

Challenge

This micro-company requested assistance in understanding the U.S. Federal cybersecurity marketplace and presenting its capabilities in a manner that was easy to understand, yet differentiated it from similar providers.

Analysis & Recommendation

CyberZephyr analyzed the organization’s solution capabilities, staff, messaging, the Federal markets' needs, competitors and potential technology partners.

Execution

CyberZephyr worked with industry partners to design a functional web presence and corporate messaging that aligned with product capability and the governments’ focus and initiatives.

Results

The firm’s web presence, events, thought leadership and collateral establish it as a credible provider of services and solutions to the government marketplace.

Value

The company now attracts those government clients and industry partners with specific needs in this arena. The self-service aspect of their presence, increases their knowledge of their customer base through analytics, improves reach in messaging and communicating to their core audience.

Testimonial

“You’ve done great work for us.” CEO, CyberSecurity, early-stage venture.