Our Customers Win Because We Know How To

Cyber-Market Thought Leadership & Partner Alliance

CyberZephyr helps an innovative product company find a differentiated voice and value in a crowded field of competitors.

Challenge

A small security product company working hard to achieve brand recognition in the Federal Marketplace needed to amplify its presence in a crowded market and take advantage of increased interest in its market segment.

Analysis

We evaluated the organization’s federal marketing strategy, competition, partner, and sales alignment with key federal programs. We found that the client had a compelling solution, but was absent a strategic partner alliance program to help the small organization amplify and scale its message and sales efforts.

Execution

We developed a Partner Program framework, web content, developed and led a comprehensive public/private sector Cybersecurity Symposium to attract customer, partner and ecosystem interest. The goal was to re-cast the company as a premier thought leader in its cyber market segment.

Results

The company’s federal team already had tremendous connections and quiet influence in the Federal market. Cyber Zephyr and an enlightened marketplace, helped them to further achieve recognition within the industry as a sustainable, premier government market leader. These strategies galvanized new partner relationships, increased brand awareness and amplification of the company’s capability in a manner that will have lasting value.

Value

The project changed the way the firm viewed “name-only” partnerships and helped to attract high quality partners who were interested in real engagement and revenue opportunities. It established the company to its partners as polished and credible. It helped to further introduce the product differentiation to federal agencies who the company successfully engages with to address cyber issues in real-time.

Testimonial

“This event couldn't have happened without you and given the obstacles you had to overcome, WOW! Simply stated, you are the BEST!!” Chief Strategy Officer